The story of NOWACO is somewhat of a fairytale. It is the story of husband and wife investing all of their belongings in pursuit of a dream. Going through turmoil and hardship they succeed, the dream comes true, and they live happily ever after. All right, the story has a few facets that need to be told to get the full picture of NOWACO. Nobody lives ever after, anyway.
In 1972 Preben Kurt Nielsen and his wife Juttine (Nowak) Nielsen mortgaged their house to start a trading firm which they called NOWACO. Coming from a company that traded in food Nielsen knew what he was dealing with. Armed with an inventive mind and a typewriter, he and his wife, who knew how to settle the accounts, were in business. Soon NOWACO was a thriving trading company.