People around the world enjoy eating vegetables as a vital and tasty part of their meal. Among Indians we find millions upon millions who never touch meat. They only eat vegetables. As many Indians live as workers in the Middle East, you will find a great deal of vegetarians in that area.
In order to sell its products as efficiently as possible, a very large Belgian producer exclusively uses NOWACO to sell vegetables to the Middle East. Likewise, NOWACO has formed many alliances that give us an edge in trading food, and the case mentioned above is no exception. We are getting even more vegetables into the Middle East from producers in the Far East through our offices in China and Hong Kong.
NOWACO also supplies Europe, the African continent, and the Far East with vegetables. We sell French fries from producers within the European Union to customers within the HoReCa segment in Africa, the Middle East, and the Far East.
The HoReCa segment is by far our biggest market although a significant amount of bulk packed vegetables is sold for further processing in the food industry. These products mostly originate from China and Eastern Europe.
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